Attracting clients who appreciate and desire your unique interior design style is key to building a fulfilling and successful career. When your clients align with your aesthetic vision, the design process becomes more enjoyable and the final results more satisfying.
But it can be difficult when you are getting clients whose style doesn't represent who you are as a designer. How can you better attract clients who align with your abilities?
Here are 3 ways to attract clients with your preferred style:
1. Show what you want
Before you can attract clients who align with your style, you need to clearly define and consistently showcase your design aesthetic. Your social media and website should display the type of client you want to attract.
For instance, if you only show photos of mid-century modern designs, what kind of client will you continue to get? Clients with mid-century modern preferences.
So create a signature style description and ensure your website, social media profiles, and marketing materials reflect this style consistently. Curate a portfolio that highlights your best work, showing potential clients exactly what you offer. In today’s digital age, a strong online presence is crucial as this is where people will go to see who you are and what you can do.
Show what you want in a client and that is who you will start to attract. But what if you're just starting out and don't have the designs to reflect your style, how do you build your portfolio? Check out tip number two.
2. Be willing to do some work for free
I know, I know, this is an unpopular tip, but it can be especially helpful if you're just beginning. Offering your services for free may seem counterintuitive, but it can be a powerful way to build up your portfolio. Being willing to offer free design services in exchange for content reflecting your desired demographic can help build the portfolio that attracts what you want!
You can also make virtual mood boards and sketches to showcase your abilities. Not only does this give you practice designing, but it is a great way to display your talents. A strong portfolio is essential for showcasing your interior design skills and attracting potential clients. Virtual mood boards are a powerful tool to include in your portfolio, as they visually communicate your design concepts and demonstrate your ability to create cohesive, well-thought-out spaces.
3. Ask for referrals
Did you just design a home in the style you prefer working with? Ask the client to refer you to anyone else they know wanting to achieve that design style as well. Ask them to write a review too! Word of mouth is the absolute best form of advertising and satisfied clients are your best advocates!
Ask the client to post a photo and tag you in it. This will help your business reach new eyes. Encourage them to refer your services to their friends, family, and colleagues. Consider creating a referral program that offers a discount or incentive for each new client they bring in. Getting your client to refer you, no matter the avenue, will help you reach clients!
These are just three simple ways to help you can attract clients who fit your preferred style and build a successful interior design career.
Ready to attract the right clients and elevate your interior design career?
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